Jody Xiong of DDB China in conjunction with the China Environmental Protection Foundation created this wonderful outdoor campaign to create a subtle visual reminder of the environmental benefits of walking versus driving. Enormous white canvases with a bare tree were placed across 132 crosswalks in 15 Chinese cities. As pedestrians crossed their shoe soles were imprinted with a small amount of green paint, leaving behind a trail of leaf-like footprints. BBD estimated that nearly 3,920,000 people passed through the installations, and the final posters were eventually hung has billboards in several urban locations. Awesome!
Grand Central Station, NYC, 1941. The light does not stream in like this anymore because the buildings around the station are too tall.
Kendrick. For. Rolling Stones.
instead of using actual spray cans…some artist are just cleaning dirt off of certain areas to make their masterpieces. and they are calling it reverse graffiti. kind of brilliant.